Emoji domains are the most visual domain names you could ever own. While they're not meant to replace your usual domain name, they're powerful, original, unique marketing tools with exclusive qualities traditional domain names lack.

• Emojis are used daily by more than 92% of the online population. Over 10 billion emojis are sent each day. They have mass appeal to Millennials and Gen Z, who use them all the time.
• They cross the language barrier.
• They are highly visual and colorful. Doesn't 🌭 look more appetizing than thathotdogcompany?
• They are handled as nonverbal communication and are much more efficient at conveying emotions.
• They are memorable shortcuts to your usual domain names when there is little screen estate or a short display time for your long domain name. If your customers can't find your domain name, they will give up or use a search engine at the risk of coming across a competing site. Do you remember 🌭 or thathotdogcompany more easily?
• They can be easily typed on smartphones and tablets (but also on desktops—try Ctrl+Cmd+Space on Mac or Win+. on PC).
• They are excellent supports for marketing campaigns: fun, innovative, striking, quirky, and mainstream at the same time. They are known to boost engagement in social media campaigns.
• They allow circumventing the linking restrictions on major social networks, such as unclickable links on Instagram.
• Emoji domains are very rare. Not only are there far fewer emoji than existing words, but unlike regular domain names that can be registered under more than 1500 different extensions, emoji domains can only be acquired internationally within four extensions  (.to, .st, .fm, .ws). Because ICANN has repeatedly ruled out the use of emojis in domain names for over 99% of extensions, emoji domains will remain rare and valuable. In a way, they can be considered as early versions of NFTs.

Still not convinced? Don't take our word for it. Successful companies have already used emoji domains for their marketing campaigns.

🚿.ws links to the Frank Body skincare store.
👓.ws links to the eyewear retail chain Warby Parker.

Last but not least, when Coca-Cola launched a marketing campaign focused on emoji domains, website visits increased over 1,000%, that's not a typo. They received 100+ million earned impressions, and their $3,000 investment generated $1 million dollars in earned media.